Unframed is an artisanal ice cream store, located on bustling Kloof Street. The 20sqm space needed to be both highly functional and instantly appealing to customers who spilled in off the street. Centred around a striking, imported ice-cream counter, we introduced modern, natural hues and materials, greenery and customised light fittings which enhanced the ambiance. This project was designed in collaboration with Michael Chandler of Chandler House.